Reputation Management
subject: Reputation Management4 entries on file
on fileKFC Dodges Major Social Media PR BulletReputation Management06.16.14Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC’s social team performed. The black-hat in me is now thinking what a great way to get national publicity for only $30K. Original article: We canon fileThe Ugly Truth About Generating More Online ReviewsReputation Management05.05.14There is an old saying that more isn’t necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I’ve met has a serious case of online review envy. They look with envy at the shop down the street with pages of positive reviews. The ugly truth is thaton fileIncrease Yelp Ratings The Black Hat WayReputation Management02.05.14Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper’s consideration. When real money is at stake, some people will turn to black hat techniques to increase their score. The super secret technique for increasing reviewon fileHow Fake Reviewers Stay AnonymousReputation Management01.13.14According to this BBC article, the Virginia Court of Appeals has issued a ruling that customers who wrote negative reviews on Yelp for a carpet cleaning service must be identified. The carpet cleaning company claims that the reviews were posted by people who were not customers. While this may seem like a win for every